Ahhhh, things are always changing aren’t they? I’m finding it hard to keep up!
Nowadays, we don’t get to see all the pages we’ve liked on Facebook any more. We now only get to see about 5% of them. I know I’ve LIKED over 500 pages but I only see the same few over and over. It’s the ones I’ve interacted with the most that keep popping up. No longer can we LIKE a page and we’ll see it instantly pop up in our feed.
I don’t care much for why/how that has happened… but I do know we now have to pay if we want more of our LIKERS (and their friends) to see our Facebook page.
So, I trialled it a couple of times and paid Facebook some money. I have about 3,500 likers and I chose the option people who like your page and their friends.
I spent $20 and my reach ended up being 7,641.
I got 25 new likers.
35 people clicked on the link to go to my blog (that’s not great considering the post reached more than double my normal likers – maybe it was a boring post haha).
Then I promoted a couple more posts. 1 was not just the link to a post on my blog, it was a photo (with the link posted in) and this one had double the clicks. So, proof photos work better than just links (which is something I’ve been testing via my Facebook).
AND, then I was chatting with a few others who had paid to promote their Facebook posts who had only chosen the option people who like your page and at least 3 of them said they had only reached another 5-10% of their likers (which is useless and not beneficial at all)…
So, my question is:
Have you promoted your posts on Facebook? If so, tell me your results? Will you give it a go if you haven’t?
I am considered making part of my weekly business transactions like a form of advertising where I promote 1 post a week, but if I only ever pick up 30-70 clicks over to my blog for the $20-30 I’ve spent, is that worth it? Maybe just for the reach alone it would be worth it? Plus over time the more people interact with my page the more likely I am to keep popping up in their normal feed? Hmmm… I’d love to hear if you’ve had different results? Maybe I’m doing it all wrong! 😉
